EDITION CONTENTS

Wei Zha–Managing Editor

ARTICLES

The Effectiveness of Cross Media Advertising in Simultaneous Media Use: Combining TV and Web Advertisements

by Shanshan Lou and Hong Chen

Epideictic and Public Memory: Race Narratives in the Political Economy of “Imported from Detroit”

by Jerry Petersen

Thin Female Characters in Children’s Television Commercials: A Content Analysis of Gender Stereotype

by Hyuksoo Kim, Jungsun Ahn and Doohwang Lee

Applying the Narrative Paradigm to the Vaccine Debate

by Shari Hoppin

BOOK REVIEWS

Wonder Woman: Bondage and Feminism in the Marston/Peter Comics, 1941-1948 by Noah Berlatsky

Reviewed by Anita McDaniel