IMC and the Communication Discipline: Scholarly Perspectives
Chair: Jeanne M Persuit, UNC Wilmington
- Ronald C. Arnett, Duquesne University
- Vernon E. Cronen, UNC Wilmington
- Deanna D. Sellnow, University of Kentucky
- Timothy L. Sellnow, University of Kentucky
The scholars panel of the CMM/IMC conference featured a lively discussion about the challenges and opportunities of for the study and practice of integrated marketing communication in the communication discipline from four theoretical perspectives: coordinated management of meaning, communication ethics, crisis and risk communication, and instructional communication.