Panel 13 Discussion

IMC and the Communication Discipline:  Scholarly Perspectives

IMC 2011 Panel 13 (part 2)

IMC 2011 Panel 13 (part 3)

IMC 2011 Panel 13 (part 4)

 IMC 2011 Panel 13 (part 5)

Chair:   Jeanne M Persuit, UNC Wilmington


  • Ronald C. Arnett, Duquesne University
  • Vernon E. Cronen, UNC Wilmington
  • Deanna D. Sellnow, University of Kentucky
  • Timothy L. Sellnow, University of Kentucky
The scholars panel of the CMM/IMC conference featured a lively discussion about the challenges and opportunities of for the study and practice of integrated marketing communication in the communication discipline from four theoretical perspectives: coordinated management of meaning, communication ethics, crisis and risk communication, and instructional communication.