The Client, the Entrepreneur, the Agency: Marketplace Perspectives on IMC
Chair: Richard K. Olsen, UNC Wilmington
- Rachel Kaylor, Howard Merrell & Partners
- C. D. Morgan III, The Forte Institute, LLC
- Rachel Olsen, Independent Author
- Justin Queen, Blu Zeus Interactive Marketing
- Alison Rankin, UNCW Office of Professional Education
In this panel discussion, professionals offered their perspectives on the practice of IMC in their organizations and the current and future state of IMC in the marketplace.